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The Immersive Experience

Looking Back - 10 Notable Projects From the Past Decade


Dec 20, 2019 3:24:06 PM Editorial Team
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Over the last ten years, Electrosonic has had the opportunity to work on a wide array of projects. Projects that stretch across global borders, serving numerous industries and leveraging a wide array of technologies.

It has been an honor to work with so many wonderful clients. Clients who have put their trust in our capabilities and expertise to help bring visions to life, creating truly immersive experiences along the way.

Join us as we take a moment to look at a few notable projects that Electrosonic has been involved in over the past ten years:

One World Observatory

One World Observatory has proved to be a major tourist attraction drawing large crowds from around the world. It has also received a prestigious industry award for achievement with audiovisual technology playing a key role in engaging, entertaining and informing visitors in an innovative way. The immersive experience in a high-speed elevator proves that no space is too small to engage visitors and create the WOW factor.

The Global Welcome Center creates a personalized greeting for visitors by converting realtime data into multilingual messages and displaying interesting facts about visitors’ journeys. The experience in the elevator is completely immersive, surrounding occupants with virtual time lapse recreations of history. When visitors reach the top an innovative video wall gradually reveals a stylized skyscape to set the scene for stunning live views of the city.

 

MGM Cotai - Spectacle

The Spectacle is at the heart the MGM Cotai resort. The Spectacle is a stunning atrium that boasts the world’s largest free-span grid shell glazed roof, which won an architectural and structural Guinness World Record for the city. It also features the world’s largest area of permanent indoor LED screens, creatively staged around the MGM Cotai atrium. It’s truly spectacular - 25 LED walls capable of displaying images over four stories high.

The quality of the imagery and the advanced technology behind it blend perfectly with the luxury of the resort’s architecture and decor, giving it a powerful differentiator in the growing market for Chinese tourism. It makes the ultimate style statement to the world with every detail of the five-star luxury resort unified to create an inspiring image of passion and artistry that reinforces the MGM Cotai brand.

 

SAASCC

Sheikh Abdullah al Salem Cultural Centre is the largest museum project in the world covering 22,000 sq. m hosting four innovative museums; Natural History, Science Centre, Space and the Arabic Islamic Science Museum. With over 800 exhibits and interactives, the museum is set across 23 dynamic galleries.

A project this size required a dedicated full-time team led by a senior project manager, a full-time site manager, supported by a group of project engineers, fabrication engineers, installation engineers, commissioning engineers and specialist programmers, coordinating with over 90 other specialist subcontractors to ensure successful project delivery. The museum’s in-house technical support teams continue to be locally supported by Electrosonic’s Middle East office situated in Dubai.

Barclays Global Command Centre

Banking is a 24-hour business. Millions of customers now live their financial lives online and, with billions of transactions flowing, keeping connections open is critical — visibility and control really matter 24/7. Barclays, a leading player in world banking and financial services, wanted to ensure service stability to its customers and partners through control of its systems and services. Teams were previously dispersed throughout a campus with counterparts in Pune and Lithuania. Communication was challenging and teams experienced difficulties tracking faults and managing fault resolution.

The Command Center is designed for ease of use and 24/7 operation and has been described as ‘a large NASA-like room’ where service teams monitor the bank’s operations on large video walls and 50 individual screens. The teams of Service Recovery and Control Managers work different shift patterns to provide 24-hour event management, monitoring and alerting across various systems and services. The UK team can collaborate with global colleagues to create a single virtualized team operating standard processes.

Expo 2010 Shanghai

Shanghai Expo 2010 was a major global event showcasing China’s economic development. It attracted more than 70 million visitors over six months with exhibitors from more than 190 countries. Electrosonic, an experienced player in Expos with more than 50 completed projects, worked with BRC Imagination Arts and provided technology services for three key areas – Information & Communications Pavilion, China State Shipbuilding Pavilion and USA Pavilion.

Electrosonic provided expert guidance, projection studies and proof of concept to the exhibit designers on audiovisual equipment selection, projection geometry, facility impact and budgeting. The team was also responsible for installing and programming audio, video, immersive and interactive attractions throughout all three pavilions. Electrosonic’s Expo experience and resources meant that it was able to deliver on time despite a compressed schedule of just seven months.

Kennedy Space Center

Kennedy Space Center Visitor Complex is an interactive experience that gives visitors the opportunity to get a firsthand feel for life in space on board the International Space Station — an immersive experience in sleeping, eating, exercising and functioning like an astronaut. There’s an Astronaut Training Experience where visitors train to live and work on distant planets through exciting and immersive simulation technology. Visitors can explore the Microgravity Theater and carry out simulated science experiments in space.

There are amazing views of the earth from space, images from the world-famous Hubble telescope and recreations of living conditions inside Atlantis. Interactive touch screens allow visitors to explore all 135 shuttle missions. There’s even a simulation of a spacewalk, a shuttle re-entry slide and a chance to operate robotic arms and land a docking station – just like an astronaut. It took great technology to put Atlantis into space and now technology is recreating its amazing achievements. This experience boldly goes where no exhibition had gone before.


It attracts more than 1.5 million guests annually from around the world. The immersive experience and the hands-on exhibits help to reinforce the Visitor Complex as one of Florida’s most popular tourist destinations. Throughout the installation process, the Design Consulting Group within Electrosonic remained engaged, representing our interests as architects and exhibit designers and ensuring that the design intent and functionality were maintained and protected throughout the design and build process.

Tom Bradley International Terminal

The Tom Bradley International Terminal at LAX is one of the world’s busiest airports. Moreover, for some nine million travelers a year, it’s the first and last impression of Los Angeles. Like other international airports, LAX understands the importance of exceptional passenger experience.

This terminal has taken the traveler’s experience to new levels with an Integrated Environmental Media System (IEMS). It’s also proving to be a great ROI for LAX airport. The IEMS sets new standards for airport media systems with an integrated environmental experience based on intelligence from live data. Seven digital media features integrated into the architecture of the terminal provide passengers with entertainment and essential information.

Eaton Experience Center

When you want to make a powerful statement about your role in global energy management, few things do it better than a 53-foot multimedia chandelier and an 80-foot LED curtain. This is innovative technology fused with architecture and storytelling on an impressive scale. It’s designed to inform and inspire visitors with no-nonsense communication of Eaton’s values and strengths. The company is a global leader in power management solutions and those dramatic elements are the centerpiece of their Cleveland headquarters.

The multimedia experience integrates architecture, storytelling and technology in an innovative way that meets Eaton’s inspirational vision. Visitors are engaged from the outset, helping to build relationships with influential audiences. While the installation has already proved a winner, the open architecture will allow change and growth for future needs. And, the achievement has been recognized with an Award of Merit by the Society for Experiential Graphic Design.

9/11 Memorial

The Memorial remembers and honors the 2,983 people who were killed in the horrific attacks of September 11, 2001 and February 26, 1993. The design, created by Michael Arad and Peter Walker, consists of two reflecting pools formed in the footprints of the original Twin Towers and a plaza of trees.

The Museum displays monumental artifacts linked to the events of 9/11, while presenting intimate stories of loss, compassion, reckoning and recovery that are central to telling the story of the 2001 and 1993 attacks and the aftermath. It also explores the global impact of 9/11 and its continuing significance. Davis Brody Bond are the architects of the below ground Museum and Snøhetta designed its entry pavilion. The Museum’s exhibition designers include Thinc, Local Projects and Layman Design.

Ferrari World

Ferrari World in Abu Dhabi is a unique, thrilling experience where visitors can almost smell the burning rubber on the racetrack and sense the tension on the grid or in the pit lane. But, visitors don’t have to be ‘petrolheads’ — this theme park has something for everyone. There are 4-D fantasy races for children, rarely seen archive footage of the Ferrari story and a multimedia ride in the fast lane with legendary drivers past and present. So, it’s no surprise that Ferrari World attracts thousands of visitors from around the world.

This project took over two years to complete. Electrosonic played a key role taking responsibility for the technical design and implementation of the audio, video and show control systems that support the show environment. The results are stunning. But, with such a large media estate, training and support were also vital. To simplify the task, rigorous design guidelines ensured consistent performance and reduced maintenance costs.

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Ferrari World sets the standard for themed attractions in the area, but its appeal is global. It uses innovative technology integrations to take visitors beyond mere simulations for a fully immersive real-life experience of the thrills and excitement of top-level motorsport. Visitors expect excellence from the legend of Ferrari and this experience delivers. A fitting tribute to a brand that has set the pace for over a century.

Do you have a project in mind? The Electrosonic team welcomes the opportunity to show you how 55+ years of experience getting the most out of technology can benefit your organization. Click here to learn more

 

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