CONTACT SALES
TECHNICAL SUPPORT

Reinventing the Corporate Enterprise Space to Captivate Visitors & Employees

Corporate lobbies and office reception areas have the potential to become incredible spaces – delivering brand messages, capturing the attention of visitors, and engaging employees.

Many organizations are realizing this potential and are harnessing the creative mix of design, audio visual (AV) technology and content to transform areas into experiential, unforgettable environments that are often attractions in their own right.

While beautiful, carefully considered architecture and design of these spaces are key, today technology design and choice are also of huge importance. AV systems are used throughout corporate spaces – from receptions and lobbies to meeting rooms, control rooms and huddle areas. In this article, we discuss how to approach technology not as an afterthought when reinventing a lobby or reception area experience, but as a complementary feature that is seamlessly integrated into the architectural design.

Reinventing the Corporate Enterprise Space

From immersive reception areas to full brand centers, today’s architects and designers are being asked to create thoughtful project designs that incorporate and specify technologies to deliver the best, and most accessible, user experiences.

Well thought-out design, state-of-the-art AV technology, and engaging content can work together to heighten the brand experience, strengthen relationships and influence decisions to purchase.

At a functional level, multipurpose reception areas and lobbies can reduce reception staffing pressures and serve as new collaboration and presentation facilities. Beyond this, a reinvented corporate experience can be a powerful tool in meeting the digital experiential needs of today’s customer – bringing together VR, immersive video, collaboration tools and other digital technologies to set brands apart from the competition. These technologies are used to introduce content, engagement and interactivity into what might otherwise be a blank canvas.

ELC401_N6_medium

The reception area for one of Electrosonic’s clients, a London-based bank, features two high resolution LED displays which show corporate and event-related information.

The Use of Technology in Corporate Experiential Environments

With so many technology options, the main challenge for designers planning exceptional AV solutions is to truly understand how the client intends to use the space, and the technology within it.

Lobbies are ideal places to build memorable brand journeys; providing space for projection mapping and even digital sculptures that interactively portray the brand. While technology should always be well-planned and aligned with the company’s overall strategy, universal design is a key component of AV technology design and specification for corporate environments. An environment should be designed to meet the needs of all people who wish to use it. This is not a special requirement, but a fundamental condition of good design. If an environment is accessible, usable, convenient and a pleasure to use, everyone benefits – it creates an environment that meets the needs of all.

For example, how will a visitor with auditory or visual impairment use the space? Universal design ensures that all aspects are considered so that those with disabilities receive the same experience as those without disabilities – whether it means the use of larger fonts in content, the provision of discreet audio devices, or mindfully positioned screens.

AV design should be introduced as early as possible – with so many trades often working on the project simultaneously, carefully considered technology choices and placement are critical as is communication with all those involved on the project. How and where should the air conditioning system be designed and installed without impact on the acoustics? How could lighting choices and placement affect visibility of screens? Will the architectural design truly work with the acoustical layout?

ELC250_N19_medium-1

This centerpiece five-story LED Chandelier, 53-foot tall, and an 80-foot LED Curtain, helps communicate and absorb visitors into the company's values and strengths. This dramatic use of AV helps to make company messages memorable whilst reinforcing their leading position in power management.

Experience Customization for the Added ‘Wow’ Factor

Dynamic and self-generating content, digital signage, VR, RFID, interactive wayfinding and immersive technologies are all increasingly used to offer personalized and transformative experiences.

While traditional signage is still the most commonly utilized form of wayfinding, digital signage, interactive displays and kiosks are becoming increasingly popular. These forms of technology have the ability to provide interactive and even customized experiences for guests when coupled with RFID-enabled badges and readers. Not only does this form of wayfinding empower brands to address guests by name, it also creates opportunities for one-to-one engagement and feedback response.

The COX Communication Discovery Center, the Tom Bradley International Terminal at LAX and The Empire State Realty Trust’s 250 West 57th Street Lobby are excellent examples of how dynamic and self-generating content displays are used to engage guests.

LED and LCD display technologies are built into the architecture, complementing the design of the space. Motion sensors serve to change the content as visitors walk make them really feel part of the experience.

ELC401_N6_medium

The renovated lobby at the helps to tell their company story with motion sensors which change the content as visitors walk by.

ELC67_N66_medium

These Interactive Portals are a great example of how dynamic content can be a real crowd pleaser. The content is displayed on a series of ten 28-foot-tall columns at the exits to the gates and is linked to real-time flight data, with motion sensors that cause the images to bend and twist as people walk past.

ELC604_N9_medium

The Empire State Realty Trust’s 250 West 57th Street Lobby has embraced self-generating content to greet visitors. The high resolution ceiling display draws from behind-the-scenes algorithms to screen a wealth of ever-changing information in real time. Online sources, such as weather, hashtags, and trending topics, allow the video artwork to adjust daily. As this input changes, the look of the video artwork reflects those changes. These changes and unconventional technology allows the Empire State Realty Trust to attract higher paying tenants.

Appropriate Technology Design for the Space

Professional technology design will ensure correct technology choices are made.

The very best multipurpose corporate environments are flexible, fluid and highly innovative spaces that have taken into consideration the varied needs and expectations of all those who will be using them. A design-led approach begins by understanding the goals, the content and the application. As with any experience, content is always key – technology should never take precedence over the brand story, but should be the tool behind it!

Acoustical design is hugely important and should address how sound can affect human behavior in different environments (and its impact on business performance), as well as considering how existing ‘acoustically challenged’ spaces can use sound design to transform accessibility and user comfort –especially the case when refurbishing lobby or reception area to include meeting and conferencing facilities.

ELC284_N29_medium

This space features a flexible AV system that can be customized and used in creative ways to educate and entertain students and visitors.

ELC11_N7_medium

Flexible AV technology to support five versatile training rooms, twelve meeting rooms and two briefing rooms, plus a spectacular digital signage display in the lobby The state-of-the-art, flexible facility that can respond to any global video conferencing or presentation requirement, with an audience of any size.


Take Note from the Leisure & Entertainment Industry

The Leisure and entertainment sectors are true experts in delivering high impact immersive experiences led by a great story and backed up by exceptional technologies from large-scale displays, and LED Walls to VR and interactives. Every area is seen as a blank canvas with the potential to tell a story or deliver a message.

ELC170_N49_medium-1

This Manhattan client used the elevator as one of many digital storytelling experiential spaces - when visitors board five Sky Pod elevators dedicated to making the 102-floor trip to the observatory, they begin a thrilling time travel journey across the centuries glimpsing Manhattan as a woodland habitat, thriving seaport, colonial town, industrial hub and international city of commerce – in less than one minute.

ELC1_N17_medium

This client reinvented their factory tour and brand center with the Story Garden, an interactive multi-sensory and multimedia experience, involving sight, sound, touch and scent.

While technology continually improves, visitors to leisure and entertainment experiences don’t necessarily want to see the tools that are creating their experience – but they do expect to notice, or benefit from, these advances in technology.

Themed entertainment and leisure-based attractions create memorable experiences by seamlessly converging story, space and technology to ‘create the magic’. This same formula applies to the creation of compelling brand, corporate and lobby experiences.

___

Whether planning a new facility or upgrading an existing area, it’s crucial that it’s aesthetically and technologically designed well. Electrosonic has worked on some of the highest profile experience projects in the world and can provide comprehensive support, from technology recommendations, design consulting, systems integration and service. With over fifty years’ experience, we will interpret your project requirements and work within budget to bring your creative visions to life.

What's your perspective?

Tell us the topic you would like to hear more about

More Perspective
4 MINS

The Metaverse: A world of opportunity

When Gartner cites the metaverse as one of its top strategic technology trends for 2023, the technology has to be taken seriously. Indeed, according to forecasters, it looks like big business for...

|
2 MINS

Dark Rides, The Next Generation (Part 2)

In an earlier blog, Dark Rides – The Next Generation – Part 1, we explained the importance of upgrading dark rides to meet increasing visitor expectations and explored the three key trends –...

|
3 MINS

Dark Rides, The Next Generation (Part 1)

Dark rides have been an important and popular attraction in theme parks for generations, but now experiential technology is taking them in exciting new directions — and the new generation of rides...

|
2 MINS

The evolution of the video wall

Video walls as art - How far can LED technology take the video wall? Video walls have reached an exciting tipping point. The latest developments in LED video walls are helping designers create custom...

|
3 MINS

How to Use AI to Augment Your Creative Potential

Artificial intelligence (AI) isn’t the stuff of science fiction anymore. In fact, it’s powering billions of processes and workflows for companies worldwide. It’s become a key component in almost...

|
3 MINS

The Future of Onsite AV Support

The world of audiovisual technology is changing, and effective design, planning, engineering and installation of a holistic AV solution is now a prerequisite to doing business in an increasingly...

|
6 MINS office-shakehands

Planning to Hire an AV Company?

Exceptional projects demand an exceptional team. When engaging an audio visual (AV) solutions provider with so many companies out there… how do you choose? From design, to procurement, commissioning...

|
3 MINS

Are You Ready for ISE?

Taking place in Amsterdam February 11-14, the Integrated Systems Europe (ISE) exhibition is a premier event focused entirely on audiovisual (AV) and systems integration. If you have a project on the...

|
2 MINS

Is Your AV Deployment Secure?

The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the result of an...

|
1 MINS

Does 5G Matter for Your AV Deployments?

If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual movement from current...

|
4 MINS

Looking Back at a Decade of Opportunity

Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of significant...

|
2 MINS iStock-1152574617

What's on Your Wishlist?

Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when selecting an...

|
2 MINS james-pond-XO9uCZZaipE-unsplash

Dark Rides Expand Branding Opportunities

Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or...

|
2 MINS iStock-165683086

Dark Rides Protect Your Park's Future

Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the...

|
3 MINS dtorlando-01_(1)

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for...

|
5 MINS blog-image-01_(1)

Are You Ready for IAAPA?

As the attraction industry’s biggest expo, IAAPA is always a great opportunity to shine a spotlight on what we have done over the past year, as well as a time to meet with existing and prospective...

|
2 MINS iStock-863497498

Do You Really Need an AV Consultant?

As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and customers....

|
2 MINS iStock-1093674926

Are You Ready for AV-As-A-Service?

The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on these cloud-based...

|
1 MINS iStock-658188828

How Interactives Can Become Viral

We have talked in detail about the significant role that interactive audiovisual deployments can have as guests engage and ultimately embrace the immersive experience. What we haven’t discussed is...

|
1 MINS iStock-911030486-1

Addressing Learning Disabilities

Today’s educators are far more in-tune with the need to adjust lessons to meet individualized student needs. Addressing learning disabilities is a prime example.

|
2 MINS iStock-1065240764

Future of the Digital Workplace

The digital economy is here and with it comes a new way of conducting business. Technology is at the core of almost every job. Smart offices have become the norm with an influx of highly interactive...

|
2 MINS shutterstock_576827212

Collaboration and Communication

When properly leveraged, audiovisual (AV) technology is at the core of most highly effective collaboration and communications efforts in today’s digital world. After all, AV technology has the...

|
2 MINS podcast imageNEW-01

Unpacking the XR Revolution (New Podcast)

We are in the beginning stages of a true revolution – the extended reality revolution. Although some components have been around for a handful of years, the current level of maturity, understanding...

|
3 MINS iStock-169938237-1

Why Businesses Favor a Huddle Room

The global market is rapidly evolving, and if organizations hope to compete – or better yet thrive – they need to rethink their physical environments. Gone are the work weeks where workers file into...

|
1 MINS iStock-1043605040

Reinventing Spaces: Retailtainment

Modern retail venues are constantly evolving – merging entertainment with shopping to create lifestyle destinations for people to shop, eat, drink, socialize and work. They are ultimately redefining...

|
2 MINS monitor-1054708_1280

Why Audiovisual Solutions Matter

In today’s digital economy, how businesses leverage technology is often a key differentiator. While various technologies play a role in fueling this evolving environment properly deploy audiovisual...

|
2 MINS elc400_N5_medium_(1)

What is a Huddle Room?

As Millennials started replacing Boomers, they brought with them the idea of open office environments. And, while these open spaces created an aesthetic the new professionals desired, it also shined...

|
2 MINS victor-garcia-qm9pHqVt7KA-unsplash-2-2

Optimizing Design with AV in Mind

When creating a distinctive structure for a client, it is easy to get caught up in the aesthetics of delivering a truly unique design capable of setting a facility apart from the pack. However, doing...

|
2 MINS jeshoots-com-722888-unsplash-1

Putting an End to Terminal Boredom

Airport terminals can be busy and heavily congested environments, especially during peak travel times. However, even though terminals are often filled with people rapidly moving from point A to point...

|
Scroll to Top