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The Immersive Experience

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SEA 2020 - Turning Saudi Arabia Into the Entertainment Hub of the Middle East

Saudi Arabia’s General Entertainment Authority (GEA), which is responsible for the development and regulation of the Kingdom’s entertainment sector, has led the drive towards supporting the.

Dark Rides Help Theme Parks Meet Evolving Expectations

The best route to success is to meet customer demands. And, today’s consumers understand what they want, far more so than previous generations. More importantly, they are far more vocal about it – if.

7 Things You Need to Do During IAAPA

There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Sensory overload is always a real possibility! Having participated in these events for.

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