The award-winning Europa-Park is the largest theme park in Germany, and one of the most popular theme park resorts in Europe. Since 2014, Europa-Park has been named the world's best amusement park by.
Brand extension is a goal for any themed environment. After all, extension allows a theme park operator to build a thriving community within the existing ecosystem. Within a themed environment an.
We live in a technology driven world. In fact, most of your guests have a supercomputer in their pocket capable of seamlessly connecting them to a never-ending world of information and opportunities.
The best route to success is to meet customer demands. And, today’s consumers understand what they want, far more so than previous generations. More importantly, they are far more vocal about it – if.
Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a product or.
Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories. That is the.